Tauck Captures Top Tour Operator Award from Luxury Travel Group

Honor Comes as Tauck Marks its 90th Year With Celebrations Around the World

NORWALK, CT (August 21, 2015)  Tauck, the Norwalk, CT-based leader in  premium-quality guided travel, was recently honored by a leading luxury travel group with the organization’s 2015 award as "Best Destination & Experience Escorted Tour Partner."  The award was presented last week by Virtuoso at their 27th annual Virtuoso Travel Week conference in Las Vegas, NV.  Virtuoso is the leading international luxury travel agency network, with over 370 travel agencies and more than 9,800 elite travel advisors in 30 countries. 

“We’re thrilled to be recognized by such a distinguished group of luxury travel experts as Virtuoso,” said Tauck CEO Dan Mahar, “and credit for this amazing honor is shared among our entire team of Tauck employees.  It’s their shared sense of purpose, and their absolute dedication to enhancing our guests’ lives through enriching travel experiences, that earned us this recognition.  My sincere thanks to our amazing team, and to our partners at Virtuoso.”

Tauck was honored as part of the Virtuoso Destination Showcase awards, which pay tribute to Virtuoso’s most outstanding land partners as recognized by their peers.  The awards were presented before an audience of close to 1,500 attendees during the Destination Showcase Dinner at the Bellagio Resort & Casino in Las Vegas.  Tauck CEO Dan Mahar was also the evening’s featured keynote speaker, addressing the audience with a well-received speech highlighting Tauck’s guiding principles.

Albert Herrera, senior vice president, Global Product Partnerships for Virtuoso, provided perspective on Tauck’s award.  “We carefully select world-leading land operators and destinations to join our exclusive portfolio based on the quality of the inspired experiences they provide to Virtuoso clients,” said Herrera.  “To be recognized as the year’s most outstanding in such an exceptional group of partners is a rare distinction. Tauck, with its focus on innovating to serve the needs of luxury travelers, is truly deserving of this year’s Best Destination & Experience Escorted Tour Partner award.

The Virtuoso award is just the most recent development in an eventful summer for Tauck, which marks its 90th anniversary this year.  The company traces its roots back to 1925, when a young traveling entrepreneur and salesman named Arthur Tauck brought six paying guests along on an 1,100-mile sales trip through New England and southeastern Canada.  Tauck toured with his guests each morning, stopping at interesting sites along the way.  After enjoying lunch together at a resort hotel each day, Tauck would leave his guests to enjoy the resort’s amenities for the afternoon while he made sales calls to local businesses.

Arthur Tauck’s six-day, $69 tour set off on July 12, 1925.  This summer, guests traveling with Tauck on tours and cruises across the globe on that date marked the anniversary with a host of fun observances.  In Tanzania, the Ngorongoro Serena Safari Lodge arranged a performance of traditional Maasai dancers arrayed to form a large “90.”  It Italy, guests were treated to a celebratory toast of limited-edition, private-label “Tauck Limoncello.”  And from Ireland to Wyoming, from Costa Rica to Zimbabwe, and from Madrid to Massachusetts, guests enjoyed special anniversary receptions and elaborately decorated Tauck birthday cakes.

Those interested in more information can contact their local travel professional, call Tauck at 800 468 2825, or visit the company’s website at www.tauck.com.

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